2017考研英語閱讀沖刺精選：北京故宮博物院腦洞大開推潮品
北京故宮博物院腦洞大開推潮品
Beijing's Palace Museum has stirred discord amongthe social media masses with its new marketingcampaign featuring whimsical portraits of Chineseemperors and other historical figures strikingmodern-day poses.
北京故宮博物院新的營銷活動引起了社會媒體的廣泛輿論。它把中國古代帝王和其它歷史人物的畫像設(shè)計出了當(dāng)今新潮的姿勢，打破傳統(tǒng)的嚴(yán)肅觀念，創(chuàng)造了古靈精怪的人物形態(tài)特色。
The once stoic emperors and poets now flash "V"signs, sport sunglasses or cutely cradle their smilingfaces as part of the Sina Weibo campaign kicked offin November aiming to push the museum's latest line of souvenirs on its Taobao store.
曾經(jīng)一本正經(jīng)，不茍言笑的皇帝、詩人們，現(xiàn)在卻擺著閃亮的“V”字剪刀手，戴著時髦的太陽鏡，或者用手托起可愛的笑臉----這是都是11月在新浪微博上啟動的故宮營銷活動的一部分，旨在推銷“故宮淘寶店”最新的紀(jì)念品系列。
Chinanews.com reports that the museum, widely known as the Forbidden City, has taken inmore than 700 million yuan ($109 million) during the first half of 2015 with their new productline, boasting more than 7,000 different souvenir items such as custom jewelry priced up to468 yuan.
中國新聞網(wǎng)報道稱，故宮博物院，也就是眾所周知的紫禁城，隨著它的最新系列產(chǎn)品里7000多種紀(jì)念品的'推出，比如高達468元一件的定制珠寶飾品，僅2015年上半年就收入了7億多人民幣(約1.09億美金)。
Despite its commercial success, the series was met with mixed reviews on social media. Someargued that spoofing historical figures is inappropriate, calling the pictures "toxic."
盡管它在商業(yè)上獲得了成功，社會媒體對它的評價卻褒貶不一。有些人指責(zé)戲弄歷史人物是不適宜的，稱這些圖片是“有毒的”。
However, many applauded the designs. "These pictures are so adorable. I'm using them as myphone's wallpaper," wrote a Net user.
然而，它們還是獲得了許多人的贊許。某網(wǎng)友表示，“這些圖片太可愛了，我把它們設(shè)為了我的手機壁紙。”。
Looking to cash in on the Forbidden City's success, other museums across China are followingsuit. The Du Fu Thatched Cottage Museum in Chengdu, Sichuan Province, for example, sellssmartphone cases and mouse pads bearing the likeness of its namesake Tang Dynasty poet(618-907).
看到故宮博物院這種營銷模式取得了成功，國內(nèi)一些其它的博物館也紛紛效仿。比如，位于四川成都的杜甫草堂，銷售著與唐朝著名詩人杜甫(618年-907年)同名的智能手機套和鼠標(biāo)墊。
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